A responsive website is a website that seamlessly adapts itself regardless of the device (desktop, laptop, Tablet or Smartphone) it is being viewed from.Search engine, Google, is looking to launch its first major update of this year on 21st of April. This Google update will be using mobile-friendliness as a ranking factor and it sure to impact the organic ranking of non-responsive websites.
Here are a few advantages as to why you need to have a mobile-friendly website:
Higher Conversion Rates and Lowers Bounce Rates
Reports suggest most of the browsing and buying that happens online happens on Smartphones and other non-desktop devices. A responsive website is much more important for eCommerce website as it improves conversion rates and lowers bounce rates. With people having lower and lower attention spans, they are not really going to wait for your page to load, especially while on a Smartphone or similar devices.
Analytics and Reporting
Tracking and understand customer journey would become relatively simple with a responsive site. Google Analytics is optimized to handle the traffic and data from various devices and offers a single report for you to work on. This single report makes monitoring your traffic and sources simple.
These are just few simple pros on how a responsive website can help in terms of managing traffic and ranking. If you are looking for more advice or guidance on upgrading your company website, we are just a click away! Fill up our contact form and we will get in touch with you!