Personal Selling

Personal selling can be defined as a two way, face to face communications tool which is used to help inform, demonstrate and develop long term relationships with specific members of a particular target audience. It is an integral part of the marketing communications effort and should be used to reinforce the effects of all of the other tools of the communications mix like promotion, digital, sponsorship, advertising, public relations and direct marketing.

The Digital Eire Sales Team provides a personal selling service which involves a push strategy to sell your product, service or solution to your clients. We proactively provide the following personal selling services;

• Assess potential clients
• We will plan a sales approach
• Provide the personal selling service your clients expect
• Handle objections
• Develop potential leads where possible
• Provide a follow up service to include after sales service if required
• Most importantly close the sale where possible
• We will provide detailed sales reports, client profiles, customer feedback

The main advantage of using our personal selling service is that it is a more cost effective way of promoting your product or service than employing a permanent sales person whose overall cost may far out weight the potential return. It is a great way of informing potential clients about large amounts of product information/knowledge. We also gather information and feedback to assist in market research for future promotions.

Through personal selling we believe in the development of long standing relationships. It is through relationships that businesses today develop advocacy where their customers assist in informing others about their product/service and their benefits.

Digital Eire is a results driven company with a depth of experience in this area, with a proven track record of success.

"Personal Selling, a two way interpersonal, communications tool." "Personal Selling reinforces the effects of other marketing tools." "Personal selling helps build long term relationships with your clients." "Personal selling helps develop TOMA (Top Of Mind Awareness)"

Digital Marketing

“For the flower to bloom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.”

- William Bernbach