Search Engine Optimisation (SEO)

Digital Eire focuses on creating a profitable online presence for your business through assisting you in developing a range of online marketing strategies. We produce SEO friendly content designed to ensure a high ranking in the major search engines plus manage other online marketing activities to help ensure your business thrives online.

Typical Scenario

So you spent your hard earned money on a Website. You are delighted with your new site, its looks the bussiness. Gorgeous Graphics, fancy animations, beautiful colors. You couldnt be happier. Then you go to the internet and type your name into a search engine like google and to your shock your nowhere to be found. You scroll through the results and you find your website on the fifth or sixth page. Not happy.

This is a typical scenario with thousands of people who have had there sites designed to later find out that it cant be found. What use is a beautiful website if nobody is going to see it? This is primarily down to bad fundamental design flaws and poor project planning. At Digital Eire we realise that search engine ranking is the single most important aspect of your website. This is why from the ground up, we design the site to specific web standards that search engines expect and can easily read.


We design sites using CSS, an external style sheet that separates the layout from the content. This leaves the written code of the website a lot cleaner and leaves the content of your website much easier to read by the Search Engines.

Title, Meta Keyword and Description

These are the first three things that the search engines read.

Title is the name of the page and is what the search engine first sees. Its also the first line that customers will see on your listing in the search results. This Tiltle has to entice potential customers to click onto your site. It also has to be specific to the website content.

Meta Keywords are the second thing that the engines read. If your keywords match the word being searched for by the engine, then you’re more likely to get a good listing. This is why its very important to think about your keywords and choose them accordingly to what you believe your potential customers will be entering into the search. At raycaroalnWeb we will discuss this with you and will also research your competitors keywords usage. Meta Description is a description or a catchy few lines to sell your website to potential customers. The customer will read this description below the title in the search results and this could very well determine weather the user clicks on your site or the one next to it. We will sit down and discuss what best suits your Business.

Search Engine Submission
It can take time for google and the likes to index your website in the search results. One way to help speed this up is to submit the URL ( web address) directly to the engines and validate the website and code with them. We submit to all the major search engines.

Another important factor for search engines finding your site is the use of a Sitemap. A sitemap is a page that index’s all the pages on your site. It serves the purpose of an index or map of the layout of your site. Submitting a sitemap of your website to the search engines, greatly improves the chances of all your pages being listed at a higher ranking. Essential to SEO.

Analytic Tracking Code
By adding analytics to your website, you can be tracked. This means you can be sent weekly or monthly reports on how much traffic your getting, how people are finding the website, how your ranking at present and what search keywords are finding your site.

Off Page SEO

Due to the ease with which on-page factors can be manipulated search engines now place more weight on so called off-page factors. Google made this form of ranking famous with its patented PageRank algorithm but researchers discussed using ideas such as link anchor text as far back as 1994. Off-page criteria are obtained from sources other than the website.

Probably the most important of these criteria are the quantity of inbound-links using anchor text containing your target keywords. These should come from pages covering similar topics, preferably from large, long established authority sites. In the case of Google the higher the PageRank the better. All other things being equal, a link from a PR6 site is worth around eight to ten times that of a PR5 site. Remember that Google uses all inbound-links in its ranking process, not just those shown by the ‘backlinks’ option of the Google toolbar. If the page has the luxury of many inbound-links then mixing target keywords to cover different queries is a good idea. Since Yahoo! acquired Overture and dumped the Google index it has published an index called WebRank. This is based on the number of incoming links to a site. It would seem likely that this is also a factor in their ranking process.

Some search engines also rank sites based on usage information. This is called Click Density and was pioneered by the DirectHit engine. The search engine monitors the results pages to see which links users actually follow. This is a kind of quality control although is affected by on-page factors such as the Description META tag and other summary information the search engine uses to describe the page.
Digital Eire take all these factors into consideration when developing an online strategy for our customers. Off page SEO requires our clients working with us on a monthly basis usually for at least a year in order to develop your online pressenc to that of which you deserve.

Contact us here to discuss how well your site is doing and we’ll tell you if it could be performing better for you and your company.

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Copyright 2013 Digital Eire Marketing Ltd. Area T, Forest Business Park, Mullingar, Co.Westmeath
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